Why should I invest in graphic design?
If you are wondering about this for your business, or just want to learn why it is important, then this post will give you helpful insights.

Here’s a list of reasons small businesses should place greater value on graphic design (from howdesign.com):

  • First impressions matter. High-quality graphic design gives businesses credibility—and that’s priceless.
  • Design can tell a store. Thoughtful design evokes the right image in customers’ minds.
  • Branding makes a company memorable. Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. It helps the business become recognizable and memorable.
  • Creativity can be a differentiator. A company’s visual communication plan serves many purposes, and making the business unique should be one of them.
  • Good design converts. Design isn’t just about making things look pretty; effective design should entice and persuade.
  • Spending more up front saves time and money in the long run. When businesses don’t take graphic design seriously in the beginning, they will more than likely go through a design overhaul eventually—in some cases, more than once. However, quality design has longevity.

Source: Content Marketing Institute

    General Visual Content Statistics

    1) 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).  (Source)

    2) 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).  (Source)

    3) When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.  (Source)

    4) B2C marketers place greater importance on visual content than B2B marketers.  (Source)

    5) 51% of B2B marketers prioritized creating visual content assets in 2016.  (Source)

    -from Hubspot

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